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Report on the
30th WORLD MARKETING CONGRESS
India & ASEAN : Partners in Progress
hosted by
INSTITUTE OF MARKETING & MANAGEMENT
at The Park Hotel, New Delhi during January 9-11, 2003 |
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IMM hosted the 30th World Marketing Congress on the theme "India & ASEAN : Partners in Progress" at The Park Hotel, New Delh i, during January 9-11, 2003. The Congress was inaugurated by Hon'ble Shri I.K. Gujral, former Prime Minister of India. He also presented the 2003 IMM Awards for Excellence to Top Diplomats, Top Cultural Ambassadors, Top CEOs, Top Women CEOs, Top Marketing Company, Top Banker, Top Financial Institution, Top Export Company, Top Professional Manager,
and Top Small Scale Industrialists. Hon'ble Dr. Vijay Mallya, Industrialist & M.P., presided over the Inaugural Session. Dr. Gaganjit Singh, Director General, IMM, delivered the Welcome Address; Mr. S.T. Devare, former Secretary (ER), Ministry of External Affairs & Chairman of the Congress, introduced the Congress; Mr. Rajiv Sikri, Additional Secretary (ER), MEA, delivered the Keynote Address from the Government side and Mrs.
Naina Lal Kidwai, VC & MD, HSBC Securities & Capital Markets, delivered the Keynote Address from the Corporate Sector side.
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Dr. Jagjit Singh, Executive President, IMM & Congress Convenor, proposed the Vote of Thanks at the Inaugural Session. Dr. Mallya described the significance of trade blocks in economic development and appealed to the Government to encourage entrepreneurship in the country. Mr. Devare & Mr. Sikri gave a brief historical background of India's relations with ASEAN countries and spoke about the recent initiatives of the Government of India under its Look East Policy. Mrs. Kidwai in her Keynote Address emphasised on better corporate governance to enhance shareholder value. Hon'ble Shri Gujral advised to keep politics away & concentrate on improving economic relations between India & ASEAN countries and India & her neighbors.
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Ten Technical Sessions were held at the Congress, which were addressed by eminent speakers & experts. Dr. T.N. Kapoor, former V.C., Panjab University, chaired the Session on HRD Sector which was addressed by Mr. Subhash Jagota, ED (HR), Punj Lloyd; Mr. A.B. Mohapatra, VP (HR), Sumi Motherson Group & Ms. Janice Cheung, Director - HR, Dell Computers, Singapore; Dr. Kapoor emphasised on the importance of HRD to put people in the forefront. Mr. Jagota stressed on investment in Human Resource. He said companies must develop youngsters & at least 3 to 5% of the payroll must be spent on developing people. Mr. Mohapatra spoke about placement & performance evaluation techniques. He said that after WTO, organisations must be global players at least for their high - end jobs. Stating the significance of training in HRD, he mentioned that companies should identify strengths, weaknesses & training needs of employees. Ms. Cheung spoke about HR issues in China. She spoke about the top 10 economic challenges in China like its administrative & trade measures which weren't compatible with those of WTO, its reliance on other economies like Hong Kong, US, Japan, the high unemployment rates & so on. |
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Prof. R. Natarajan, Chairman, AICTE, chaired the Session on IT Sector, which was addressed by Mr. Surya Kant, V.P., TCS, and Mr. Ashok Thussu, CMD, Eurosoft International. In his remarks, the Session Chairman, Dr. Natarajan, spoke about India's march towards knowledge society & her strengths & weaknesses in IT Sector. He said that IT should help in removing poverty & providing basic necessities to people. Mr. Surya Kant spoke about potential of colLabouration between India & ASEAN countries in IT Sector. He informed that India & ASEAN countries had taken steps to advance e-ASEAN initiatives & observed that Singapore was highly advanced in IT sector, and Vietnam, Cambodia, Laos needed a lot of help. Mr. Thussu spoke about achievements & possibilities of colLabouration in IT enabled services, as well as Hardware & related fields.
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Dr. Arvind Pandalai, CMD, STC, chaired the Session on Impact of E-Business on Export Management and Investment Opportunities in Maharashtra & Kerala, which was addressed by Dr. Varinder M. Sharma, Professor of Marketing, Indiana University of Pennsylvania, USA; Dr. Ajay Dua, IAS, DG, ESIC and former Special Commissioner, Government of Maharashtra, & Mr. Ajay Kumar, IAS, Secretary (Industries), Government of Kerala. Dr. Pandalai spoke about the importance of electronic commerce. Dr. Sharma gave a presentation on e-business model which could be leveraged by Indian & ASEAN companies to enhance their competitiveness by synergising their existing cost competitiveness in skilled HR, economical raw materials to tap the global market. E-biz models bring about disintermediation & reintermediation. Dr. Dua gave salient features of Maharashtra's economy which had an average growth rate of 10% as compared to the national average of around 6%. The State has high urbanisation, largest no. of EOUs, best investment climate, 90% of merchant banking business, has 2 major & 48 minor ports, is the financial & entertainment capital of India, has good telecom network & educational institutes. Mr. Ajay Kumar highlighted strategic location of Kerala, good communication network, good human development indices, well developed tourism, food processing and biotech industries, highly educated manpower as attractive features for investments in Kerala.
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Mr. Inder Jit, MD and Editor, INFA and Co-Chairman of the Congress, chaired the Session on Pharmaceuticals & Drug Sector, which was addressed by Mr. Rajiv Gulati, CMD, Eli Lilly & Company; Mr. Gulati spoke about recent developments in the Pharmaceutical Sector. He informed that there were various transient opportunities for ASEAN countries in the sector like distribution tie-ups, developing indigenous knowledge, focusing on biotechnology & developing international voice on protecting traditional knowledge.
Dr. Ajay Dua, IAS, Chaired the Session on Infrastructure Sector & Linkage of Trade & Investment which was addressed by Dr. George Assaf, Regional Head, UNIDO; Mr. Vimal Bhandari, Executive Director, IL & FS; H.E. Mr. Kyaw Thu, Ambassador of Myanmar & Dr. Nagesh Kumar, DG, Research and Information System for the Non-Aligned & other Developing Countries; Dr. Assaf spoke about India-ASEAN partnerships. FDI from ASEAN in India was 3.4 % of total FDI flow into India. He stressed on broadening and deepening functional cooperation in diverse field with ASEAN and participation in regional & sub-regional development programmes - such as the ASEAN Mekong Basin development cooperation, Greater Mekong Sub-region. Mr. Bhandari spoke about opportunities for colLabouration in areas like telecom, oil & gas, road & ports. Mr. Ratna spoke about existing economic relations and Regional Trade & Investment Agreement (RTIA) between India & ASEAN. Giving a brief description about the recent discussions between Indian & ASEAN officials, he stressed that economic relations could be consolidated by promoting trade and investment, facilitating market access, improving flow of technology, enhancing flow and access of trade & investment related information.
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H.E. Mr. Kyaw Thu spoke about business opportunities in Myanmar. He welcomed FDI from India and informed about sectors and benefits of investing in Myanmar. He said that Myanmar could be used as a stepping stone in India's Look East Policy. Dr. Nagesh Kumar emphasized on economic linkage between India & ASEAN as 60% of trade was carried through FTAs & RTAs which resulted in diversion of trade away from Asia. He identified monetary and financial cooperation, regional trade liberalisation and intra regional transfer of capital, technology & skills as areas of economic integration.
Mr. Ajit M. Sharan, Jt. Secretary (Banking & Insurance), Ministry of Finance and Company Affairs, chaired the Session on Banking, Financial Institutions & Insurance Sector & HRD, which was addressed by Mr. A.K. Bhargava, GM, PNB;
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Prof. A.K. Chattopadhyay & Prof. A. Chaudhri, ICFAI, Kolkata; Dr. Parmjit Kaur, Panjab University, & Mr. Jauhari Lal, Director (HR), ONGC. Mr. Sharan in his opening remarks spoke about convergence in Banking, Financial Services & Insurance Sector. Mr. Bhargava in his presentation spoke about evolution of the Banking Sector in India and achievements of Punjab National Bank. Prof. Choudhri & Prof. Chattopadhyay presented their paper on "Emeging Opportunities for Retail Banking in India : An Insight" and focused on innovations taking place in the banking sector and marketing strategies being adopted by them. Dr. Parmjit Kaur presented her paper on "Attitude Towards Insurance Cover in India from Insured's & Insurer's Points of View & Its Futural Perspective" in which she spoke about recent developments in the Insurance sector and their impact on insurers. Mr. Jauhari Lal spoke about the significance of HRD in the present day. To achieve 8% growth and to become a developed nation, he said India should fully utilise talent available through HRD techniques and by creating opportunities for all.
Mr. P.K. Sandell, President, Eltec Systems, chaired the Session on Telecom Industry & Services & Significance of Special Economic Zones, which was addressed by Mr. V.M. Trehan, Chairman, Mekaster; Mr. N.K. Goyal, President, TEMA & Mr. R. Veeramani, Chairman, Export Promotion Council for EOUs. Mr. Sandell gave a brief overview of the prevailing scenario in the telecom sector. Mr. Veeramani spoke about the history and significance of special economic zones. He highlighted the success story of Singapore which had become a developed country from being an LDC and the most prominent economic power of ASEAN. He stressed on exploiting India's locational advantage to cater to the needs of ASEAN nations and preferential interest rate funding for SEZs & EOUs. Mr. Trehan spoke about opportunities emerging from latest technological advances in the telecom sector like cellular phones, WLL technology, BPO & ITES. India with its strength of English speaking population can become an outsourcing hub for the service sector of ASEAN countries. Mr. Lalit Bhasin, Advocate, Supreme Court, chaired the Session on Tourism and Entertainment Sector, which was addressed by Mr. Rajinder Kumar, President, Hotels & Restaurants Association of North India & Mr. Subhash Goyal, Chairman, Stic Group of Companies. Mr. Bhasin said that India had a good mix of culture, flora, fauna, landscapes and historical monuments & should focus on increasing tourist inflows to bring in forex and generate employment. Mr. Goyal eLabourated on how convergence of global economies was changing the Indian market. He identified tourism & entertainment industry as an emerging driver of the Indian economy. He spoke about increasing tourist inflow by promoting cultural & spiritual tourism. Mr. Rajinder Kumar highlighted the correlation between entertainment & tourism industry. He blamed poor infrastructure, inadequate world-class accommodation, lack of information, poor marketing, lack of trained hotel personnel, plethora of taxes for slow growth of tourism industry in India.
Dr. P.L. Sanjeev Reddy, Director, IIPA, chaired the Session on Business Opportunities in ASEAN & Agri Business, which was addressed by H.E. Mr. Tran Trong Khanh, Ambassador of Vietnam; Mr. P.S. Sahai, Ambassador (Retd.) & Mr. P.K. Jain, President, PHDCCI. The Ambassador of Vietnam spoke about attractive features and business opportunities existing in Vietnam. Mr. Sahai gave a description of economic relations between India & Malaysia and potential for Indo-Malaysian colLabouration & cooperation. Mr. Jain spoke about strengths and opportunities in Agri Business.
Mr. Prabir Sengupta, DG, IIFT, chaired the Session on Banking Sector & Significance of Special Economic Zones, which was addressed by Mrs. Ranjana Kumar, CMD, Indian Bank and Dr. B.C. Mallik, DG, India-CIS Chamber of Commerce & Industry. Mrs. Ranjana Kumar gave a description of developments in the Banking Sector in India and achievements and future plans of Indian Bank. Dr. Mallik gave a description of benefits of SEZs and appealed to focus on SEZs to achieve better economic growth. At the Valedictory Session, Mr. S.T. Devare and Dr. Jagjit Singh presented the Conclusions and Recommendations. Hon'ble Shri Ajit Jogi, Chief Minister of Chhattisgarh, was the Chief Guest; Hon'ble Dr. A.R. Kidwai, M.P. & National President, IMM, presided over the Valedictory Session; Dr. Abid Hussain (former Indian Ambassador to USA, Commerce Secretary, U.N. Expert, Member of Planning Commission and so on), delivered the Keynote Address and Dr. Jagjit Singh, delivered the Vote of Thanks. Dr. Kidwai spoke about the significance of building relationship with ASEAN countries based on common political and social interests. Dr. Abid Hussain said that India should realise her potential and play an important role in the globalised world. Hon'ble Shri Jogi spoke about developments in Chhattisgarh which was rich in natural resources and tourist destinations and offered opportunities for investments in these areas.
The Congress was attended by 371 delegates which included participants from USA, Indonesia, Thailand, Malaysia, Singapore, Vietnam, Myanmar, Laos, Lebanon, Iran, Morocco, Croatia, Bulgaria, Mozambique, China, Australia, Kyrgyzstan, Uganda, Kenya, Sudan, Namibia, Zambia, Tunisia, Poland, Angola, Israel, Yugoslavia, Canada, Palestine, Tanzania; Ministries of External Affairs, Finance and Company Affairs, Food Processing Industries, Commerce & Industry, along with representatives from UN Agencies, Chambers of Commerce, State Government Officials, top companies, banks, professionals, academicians, entrepreneurs, senior MBA students,
media persons & so on.
The Main Sponsor of the Congress was ONGC & other sponsors & supporters included Ministry of External Affairs, Monnet Ispat Ltd., Alfa Laval, AICTE, ICSSR, Wockhardt, Sakthi Masala, Mekaster & PNB. Lucky draws were sponsored by The Park Hotel, Taj Palace, The Claridges, The Rodeo, The Imperial Hotel, Shahnaz Herbals, Britannia, Luxor, Royal Bhutan Airlines.
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INSTITUTE OF MARKETING & MANAGEMENT
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