The Institute of Marketing & Management will celebrate its 42nd Anniversary on Tuesday, August 14, 2012. It has, therefore, decided to celebrate it by dedicating all efforts, along with co-professionals and educators worldwide, to take a fresh look at the profession of Marketing by holding a Congress on the theme :

IS MARKETING DEAD ?

The world is shrinking. Brands are becoming international. Corporates are moving around the globe, seizing opportunities as they are found. It is, therefore, necessary to redefine the role of marketing in various sectors & segments in its applications for the benefit of professionals, educators and students.

Participation from amongst senior professionals, eminent educators and research scholars is invited to submit papers for presentation and / or for including the same in the forthcoming Anthology of Marketing so as to share updated knowledge on the subject worldwide.