PGDM
Post Graduate Diploma in Management

( 2-year, Full-Time )

 

IMM, in addition to its management training programmes has started PGDM course approved by AICTE since 1994. IMM's flagship Post Graduate Diploma in Management (PGDM) is a highly professional program designed to integrate current management theory and practice. The PGDM Programme, the core activity of the institute, is designed to prepare the young graduates for senior level positions in industry and other sections with inputs in the functional areas of Marketing, Finance, IT Management, International Business, Human Resources Management, and Advertising & Public Relation. During the last 13 years the IMM has emerged as a premier Institute for PGDM programme and its Alumni are occupying important positions in the Industry. It imparts wholesome management education with closure Industry-Academic interaction.

 

COURSE CURRICULUM

Semester – I Semester – II

  • Management Accounting
  • Managerial Economics
  • Business Statistics
  • Marketing Management-I
  • Production & Operations Management
  • Human Resource Management
  • Financial Management-I
  • Management Information System
  • Business Communication
  • Organizational Behaviour
  • Foreign Language: French-I
  • Computers for Management-I
  • Personality Development-I

  • Business Management
  • Marketing Management-II
  • Business Environment
  • Financial Management-II
  • Business Law
  • TQM, Bench Marketing & Best Practices
  • Quantitative Techniques
  • Sales & Distribution Management
  • Strategic Management
  • Foreign Language: French-II
  • Computers for Management-II
  • Personality Development-II
  • International Marketing

Internship

 
  • Corporate internship/Training
  • Project Work
 

Semester – III
 
  • Marketing
  - Marketing of Services
  - Industrial Marketing
  - Strategic Marketing
  - Rural Marketing
  - Retail Chain Management
 
  • Advertiesing & PR
  - PR & Corporate Communication
  - Advertising Management & Creative Strategies
  - Product & Brand Management
  - Media Business & Communication
  - Integrated Marketing Communication
 
  • Finance
  - Corporate Finance & Corporate Restructuring
  - Security Analysis & Portfolio Management
  - Financial Service & Investment Banking
  - International finance Management
  - Insurance and Risk Management
 
  • International Business
  -

International Business Strategy

  -

International Commodity & Financial Markets

  -

Role of Multinational Corporations

  -

International trade (with Indian Perspectives)

  -

International Logistics and Supply chain Management.

 
  • HRM
  - Management of Industrial Relations
  -

Labour, Industrial & Corporate Laws

  -

HR Planning & Development

  -

International HRM

  - Compensation Management
 
  • Information Technology
  -

CRM

  -

Software Project Management

  - E-Commerce
  -

Managing IT enabled Services

  -

Business Process Re-Engineering

  -

Success in Industry – Training Programme

 
Semester – IV

  - Global Business Management
  -

On the job Project


  - Thesis & Viva-Vice
  - Research Methodology
 

Specialisations :

Marketing, Finance, Human Resource Management, Advertising, Information Technology, International Business