IMM Anniversary Celebrations




 40th Anniversary Celebrations of the Institute

Call for India’s Top Management Profile

The 40th Anniversary Celebrations of the Institute are going on in full swing, highlight being theReception-cum-Dinner on August 12, 2009 at the Jacaranda Hall of India Habitat Centre, New Delhi, to salute Excellence in India’s Top Management and to launch the Compendium of Top Management Profile.

We, therefore, seek this opportunity to call for Top Management Profile for the same as per theProforma cited which can be downloaded and sent, duly filled up, to the Event Secretariat latest by June 30, 2009 for publishing the details about your organization and your profile. This is free of cost.

Thanking you and with best wishes.

Dr. Jagjit Singh 
Executive President, IMM





39th Anniversary International Conference



Venue: IMM Convention Centre, New Delhi

Date: August 14, 2008

Chairman: Mr. Satish K. Mehta, ex Deputy Chairman, ITC Ltd., ex Marketing Director, 
The Times of India Group

Convenor: Dr. Jagjit Singh, Executive President, IMM 

Presidential Remarks: Hon’ble Dr. A.R. Kidwai, Governor of Haryana


Marketing, as a discipline, has been misunderstood over the years. Its importance and contributions need to be recognized in the field of national development. Use of marketing as a technique in various phases of life accelerates the pace of development. The main objective of this Conference is to spotlight on the contributions made by the profession of “Marketing” and to remove possible misunderstanding while making an assessment of the role of marketing in various fields.

Target Delegates
Policy makers in Government, Top Management from both public and private sectors, executives of development agencies, international institutions, banks, academicians and researchers.

Topics for deliberation 
Marketing: What it is, what it does, and what it does not do in Nation Building? Irrationality of the Future Economic Man & Marketing; Contributions of Communication and Marketing to National Integration; Competition Commission and Marketing; Building Economic Strength through Internationalizing Indian Brands; Does Marketing bring in more competition, innovation and productivity improvement; Marketing Processes & Values: 2020; Authenticity is the soul of Marketing; Does Marketing help in bridging gaps between rural and urban economies: Case Studies?; Conclusions & Recommendations.


2007 IMDP 2007 at Kuala Lumpur (Malaysia) during August 13-14, 2007

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37th Anniversary International Conference


Dream Tourism-Green Tourism”

Whenever one thinks of travel and tourism, pleasant images of relaxing on the beach, strolling through colorful neighborhoods, or hiking through a landscape of awe-inspiring natural beauty may come to mind. Not too many people associate travel and tourism with business and commerce. Yet, the economic, social and cultural benefits tourism brings to the local community, to the nation, and to the world at large is of a magnitude one might find hard to imagine. No wonder tourism has been identified as one of the world’s largest industry and generator of jobs across national and regional economies. The main economic impacts of tourism are contribution to Government revenues, generation of foreign exchange earnings, employment generation and initiation of various business opportunities. Unfortunately, theimportance of tourism as a sector has not been quantified till now

This International Conference on Tourism, hosted by IMM (Institute of Marketing & Management) co-sponsored by DTTDC held on 14th August, 2006 at The Grand, New Delhi on the theme “Dream Tourism-Green Tourism” was an attempt to draw attention of all stakeholders to this significant fact and work out strategies for further development of the sector. The Conference was attended by about 600 delegates including senior top-level managers connected with industry and trade, from India and abroad. 

During the conference, plenary sessions were held on: Dream Tourism-Green Tourism-An Introduction; Innovative Marketing Strategies in the Tourism Sector; Product Development-Opportunity & Challenges in the Tourism Sector; Future Trends in Product Development in Tourism Sector; Rural Tourism; Health &