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Institute of Marketing and Management
PGDM   Faculty   How to Apply   Admission Form   Placements   Other Info

Post Graduate Diploma in Management

(2-year, Full-Time)

IMM, in addition to its management training programmes has started PGDM Course course approved by AICTE since 1994. IMM's flagship Post Graduate Diploma in Management (PGDM Course) is a highly professional program designed to integrate current management theory and practice. The PGDM Course Programme, the core activity of the institute, is designed to prepare the young graduates for senior level positions in industry and other sections with inputs in the functional areas of Marketing, Finance, IT Management, International Business, Human Resources Management, and Advertising & Public Relation. During the last 13 years the IMM has emerged as a premier Institute for PGDM Course programme and its Alumni are occupying important positions in the Industry. It imparts wholesome management education with closure Industry-Academic interaction

COURSE CURRICULUM
Semester - I Semester - II
  • Management Accounting
  • Managerial Economics
  • Business Statistics
  • Marketing Management-I
  • Production & Operations Management
  • Human Resource Management
  • Business Communication
  • Organizational Behavior
  • Foreign Language: French-I
  • Computers for Management-I
  • Personality Development-I
  • Principle and Practices of Management
  • Marketing Management-II
  • Financial Management-II
  • TQM, Bench Marketing & Best Practices
  • Quantitative Techniques
  • Sales & Distribution Management
  • Strategic Management
  • Foreign Language: French-II
  • Personality Development-II
  • International Marketing
  • Research Methodology
  • Financial Management-I
  • Management Information System

Internship

  • Corporate internship/Training
  • Project Work
Semester - III
  • Marketing

    • Product And Brand Management
    • Services Marketing
    • Industrial Marketing
    • Rural Marketing
    • Retail Chain Management
  • Advertising & PR

    • Public Relations & Corporate Communication
    • Advertising Management
    • Advertising Strategy in Creative & Media
    • Visual Imaging and Copywriting
    • Sales promotion & Customer Communication
  • International Business

    • Managing International Operations
    • International Finance and Foreign Exchange Market
    • International Logistics Management
    • International Supply Chain Management
    • Export Procedure and Documentation
  • HRM

    • HR Practices Emerging Trend
    • IR & Labour Law
    • Human Resource Planning 
    • Performance Appraisal and Training and Development
    • Compensation Management
  • Operations Management and IT

    • Advanced Operations Management
    • Customer Relationship and Supply Chain Management
    • Advanced Operations and E-Commerce
    • Service Operations & Project Management
    • Business Re-engineering Process, Purchase & materials Management


  • Finance Specialization

    • Insurance and Risk Managements
    • Mergers and Acquisitions
    • Wealth Management
    • IT-Lab III
    • Indian Financial System and Markets
Semester - IV
    • Global Business Management
    • On the job Project
    • Thesis & Viva-Vice

Fee Structure of PGDM Programmes for the 2010 - 2012 session
Fees (Payable in Installments)
Semester I Semester II Semester III Semester IV Total
2,50,000 1,75,000 1,75,000 1,50,000 7,50,000

Specializations :

Marketing, Human Resource Management, Advertising, Information Technology, International Business, Production and Operations
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