IMM Quarterly Publication


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Quarterly Journal

(1) Marketology is a quarterly journal published by IMM. The purpose of ‘Marketology’ is to present state of the art papers and provide a forum for the exchange of ideas between academicians and practitioners and to disseminate the results of empirical and theoretical research, policy issues, and practical applications of theory to as large an audience as possible. Although the overriding criterion for publication in ‘Marketology’ is “knowledge gain” about issues important to the economic environment of the country with special focus on marketing aspect, the Journal is open to, and indeed encourages, a wide range of emergent methods and conceptual approaches within the realm of economic development.

(a)2008 Special Issue (Contents)

Sr. No.	Title	Author
1	Marketing to the Indian Customer through Strategic Supply Chains	Dr. Arpita Khare
2	Technological disaster Crises Management	Prof. Manisha Rai Shekhar
3	A Study on the Demographic Segmentation of Customers of Retail Banking Industry in India	G. Ramasundaram Dr. M. Sakthivel Murugan Dr. Ramachandra Aryasri
4	Taking Tough Ethical Decisions	C. D. Bhardwaj
5	Marketing Cost, Margin, Price Spread and marketing Efficiency of Paddy - An Analytical Study	Dr. S. Raju
6	Students Absenteeism - A Case Analysis of Arts and Science College Students in the City of Madurai, Tamil Nadu	Dr. S. Vijaya Kumar Dr. N. Namasivayam
7	Corporate Governance: Global Environment & Indian Challenges	C. P. Somasundaran
8	Coping with Organizational Stress - Yoga & Meditation	Jit S. Chandan Dr. Sambhavi Lakshminarayanan
9	Consumer Leisure Time Pursuits	Dr. A. Vinayagamoorthy Mr. T. T. Thirupathi
10	Marketing Ethics - An overview	Dr. S. Vijaya Kumar
11	Analysing the Mutton Marketing Efficiency - A Price Spread Approach	Dr. G. Senthil Kumar, M.V.Sc Dr. M. Prabhu Dr. N. Meganathan Dr. A. Serma Saravana Pandian
12	Impact of Globalization on Higher Education - with Reference to Management Education	Dr. M. A. Azeem Dr. Saneem Fatima

To read more about these papers, please subscribe our Quarterly Journal, ‘Marketology’. Subscription is open to Faculty, Students, Corporates, PSUs, Government Bodies and Individuals. Please click here.

(b) Call for Research papers

Issues that the Journal ‘Marketology’ covers include*

Economics of Education
Population Economics
Reviews of books on important issues related to management.
Consumer behavior and advertising
Marketing management, planning and strategy
National marketing boards
International marketing
Marketing research
Organization behavior and theory
Human resource management
Production and strategic management
Entrepreneurship and small business management
Comparative management
Financial reporting and disclosure
Managerial accounting

(* Note: This is just an indicative list of topics, not exhaustive)