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4001 Yancey Rd, Suite C-200
Charlotte, NC 28217
Ph: 877-330-1331

Your local LINE-X store is open for business! Each store is closely adhering to CDC guidelines for safety. Please call your local LINE-X store for details.

Your local LINE-X store is open for business! Each store is closely adhering to CDC guidelines for safety. Please call your local LINE-X store for details.

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30th Anniversary Blog

The Evolution of LINE-X: 30 Years of Protection

The Evolution of LINE-X: 30 Years of Protection

This month, LINE-X is reflecting on our journey, past achievements, and future growth alongside the 500+ shops operating across North America. On April 2, 2023, LINE-X celebrated its 30th Anniversary. With three decades of growth, we are eager to continue our journey of providing our customers with products and solutions that exceed expectations for decades to come.

The Beginnings of LINE-X

LINE-X has established a reputation for being the global leader in spray-on truck bedliners. However, what many people may not know is how we got our start!

LINE-X of Saskatoon

The story of LINE-X began in the late 80's when a group of innovative thinkers developed the industry's first spray elastomeric coating (a material that is able to regain its original shape when a load is removed from the material). Fast forward 5 years later and LINE-X was founded in 1993.

Did you know that the first official LINE-X branded location to ever exist was in Canada?

In 1993, LINE-X of Saskatoon became the very first LINE-X to offer our groundbreaking spray-on coatings. Soon after, LINE-X opened the first location in the US, LINE-X of Pelham, Alabama. These pioneering locations paved the way for LINE-X to begin our National Franchise Program in 1999.

Fast forward to 2023 and LINE-X has grown to over 500 Franchise locations around the world, and is the largest automotive aftermarket retail franchise in North America!

Expansion Beyond Truck Beds

From the start, LINE-X focused on providing consumers with tough and durable coatings for truck beds - backed by an industry leading Lifetime Warranty – but quickly realized the untapped potential of our innovative spray-on coatings. Leveraging the collective force of the Franchise network, LINE-X jumped at the opportunity to expand beyond the automotive industry.

Protect. Defend. LINE-X.

Back in the lab, our chemical engineers began looking for ways to make LINE-X coatings stronger, tougher and protect better. This resulted in the the development of numerous unique coating applications. Rigorous product testing in laboratory environments and real-world testing in harsh conditions has helped the brand become a trusted name across a wide range of industries, including:

As a result of this focus on research and development, LINE-X was awarded a prestigious Pentagon contract for blast mitigation in 2002, marking a significant turning point in LINE-X’s history. 

LINE-X coatings have been used on everything from bridge supports to submarines. Companies around the world requiring corrosion, abrasion, or impact-resistant protection have come trust LINE-X to deliver high-performance coatings with a dedicated service network to ensure success.


Today, LINE-X offers more than just heavy-duty truck bedliner protection; we can also transform an ordinary truck into a fully customized vehicle capable of conquering any terrain. In 2014, LINE-X launched Truck Gear by LINE-X, a new accessory line only offered from LINE-X and sold exclusively through LINE-X Franchises.

Since expanding into the realm of vehicle accessories, our LINE-X locations offer a wide range of products to enhance the functionality and appearance of trucks, SUVs, and other vehicles. LINE-X has grown its exclusive accessory line over the years, making LINE-X a one-stop shop for vehicle customization.

But we didn’t stop there! LINE-X shops have access to other top-selling truck and SUV accessories you’re looking for. From bed covers and toolboxes to roof racks and Jeep customization, our LINE-X locations can source and install a wide variety of popular vehicle accessories, giving our customers the ability to fully customize their ride in one place. Check out these awesome projects from a few of our Franchises:

Recent Work By Our Franchises


Testimonials are a powerful way to showcase the positive experiences of LINE-X customers. Our commitment to building relationships with our customers in the community means that we take the time to understand their unique needs and preferences, and help them source and install any aftermarket accessory.

This dedication to customer satisfaction and community involvement ensures that every project is completed to the highest standards. Don't just take our word for it, hear from our satisfied customers who have had their trucks, SUVs, and other vehicles customized and protected by LINE-X:

Success Stories

Looking Forward With LINE-X

LINE-X has come a long way over the past 30 years, evolving and expanding to become a trusted and versatile coating solution for a wide range of applications and industries. With a commitment to innovation, quality, and customer service, LINE-X has set the standard for protective coatings and vehicle accessories. We strive to keep providing our customers with a one-stop-shop for all their upfitting needs. Request a quote to get started today.

By continuing to invest in research and development, training and empowering our employees, and providing exceptional service to our customers, we look forward to providing the best protective coatings and vehicle accessories for many years to come.

Find a LINE-X location near you to start or rejoin your journey with us.

Or, if you are interested in becoming a LINE-X Franchisee, we encourage you to explore available areas and join our network of successful and dedicated business owners.